The Design Principles are the set of qualities that we want customers to associate with the brand every time they interact with it in a digital environment.
Create positive emotions by designing living and vibrant digital experiences.
Be recognizable as a brand that creates leading design.
Demonstrate instead of explaining. Try before you buy.
Focus on what’s important, prioritize.
Taking our users by the hand. Leaving no one at a dead end.
Having a consistent design language enforcing uniformity.
Accessibility at all costs.
Knowing our customers, providing them with relevant information.
Designed based on a solid foundation of statistical data and user insights.
Accommodate our customers’ needs at all touchpoints.